I want to share with you 4 free marketing ideas that you can use in your business today.
If you want your website to found by the search engines and to have traffic diverted to your site then seriously consider blogging.
The other benefits of blogging is that it enables you to demonstrate your expertise and it builds a relationship with your audience.
Tip: If you’re thinking of what to write about think of the questions your ideal client would type into Google and write about that.
2/ Social Media
Paid advertising on social media is now becoming the norm to attract new prospects, but if you’re on a budget then there are still ways in which free social media can work for you. Create updates and posts aimed towards your ideal client that will get them interested and engaged. The more engagement you receive the more you’ll be seen in people’s timelines.
3/ E-mail Marketing
Sending e-mail newsletters is one of the most effective ways to engage with your prospects and clients. You can do this for free if you signup with an e-mail service provider such as Mailchimp (it’s free up to 2000 subscribers).
E-mailing your subscriber list enables you to:
* build a relationship with your subscribers
* showcase your knowledge and services
* increase sales into your business
Tip: Aim to be consistent in sending out your newsletters.
Extra tip: Include video, audio, photos as well as written materials in your newsletter. Whatever format you use, aim to show your personality in your e-mails as this will differentiate you from other fitpros.
If you’re looking to take your marketing to the next level then why not consider putting together a webinar. A webinar is a live or automated presentation that you can deliver to an online audience.
A typical format involves delivering information that would be valuable to your audience with an offer to purchase your service, program or to apply for a consultation call at the end of the webinar.
Webinars build rapid trust and credibility with an audience which can increase your leads and sales. A webinar software service is usually a paid service, however you’ll find that some companies, such as GoToWebinar will give you a free 30 day trial.
Why not take advantage of a trial and run a webinar within the 30 day period? You can promote your webinar for free using social media, posting about it on your blog and by e-mailing your subscriber list.