Catherine Bayman is a personal trainer who is super passionate about helping others with their health and fitness goals. Having started her personal training business 10 years ago she has build up a solid business and reputation with her clients.
Catherine regularly trains clients with early morning starts, and late night finishes, whilst also training clients during the day. As a mother to 4 children, Catherine has a busy family life as well as running and growing her personal training business.
When Catherine approached me for help it immediately became clear that:
1/ Catherine wanted to grow her business but she couldn’t see a way of doing this without sacrificing more of her time.
2/ That she couldn’t find the time to work ON her business
3/ She wanted to have more freedom in her business so that she could spend more time with her family and to travel.
4/ She knew that something would have to change or she was at risk of ‘burning out’.
Catherine signed up for my signature coaching programme on the basis that she was committed to being coached, and that she would do the necessary work to make changes
To start with we looked at where she could make changes quickly in her business that would benefit her current clients in addition to attracting a new client base.
After remodelling Catherine’s services, we worked on the sales and marketing tools to support these such as e-mail marketing, Facebook, lead generation and closing skills (this involves selling and closing with ease so you don’t feel as though you’re actually selling).
As a result of the changes Catherine made in her business, she found that her clients were not only keen to sign up to her offerings but that they were achieving their fitness goals more quickly.
Catherine’s action and determination paid off quickly and within 3 weeks of us working together Catherine had more than doubled her monthly income.
Month after month Catherine has continued to double her income without sacrificing her time. With possibilities to grow her income and business to even greater heights, there’s no limit to where Catherine can now take her business.
To find out more listen to Catherine’s story here:
Until next time…