I was talking to a successful marketing coach this week about what her core values were and whether they truly aligned with her personal brand and business.
She had initially started with a list of core values and then focused this down to her top three. This is no easy feat. Defining your values, and what you stand for into just three words takes time. The this is because your core values are often linked to ‘why’ you do what you do.
Your Core Values
The clients I work with are purpose-driven and their businesses are often created as an extension of their personal values, experiences and beliefs. Sometimes it’s easy to lose sight of this once you get into the day to day running of your business. But it’s important to remember that this is what your clients will love you for and it’s what sets your business apart from others in the same industry.
Your core values form part of your uniqueness that enables you to shine your light into the world.
“People don’t buy what you do, they buy why you do it” via Simon Sinek
So back to my conversation with the marketing coach… Although she had chosen her values and had shared these openly with her audience, she felt that one of them wasn’t quite right. Intuitively I knew which value was misaligned and offered to provide some guidance to help.
After asking a series of questions and holding the space for her explore her values more deeply, she had a ‘a-ha’ moment, a shift. We had unearthed a new value that perfectly aligned with her beliefs and business. The energy of the new value felt aligned for her and it just ‘felt’ more representative of her business.
So now she has her top three values, what is the next step? What do you do with your top three core values?
The next step is to look at all your marketing touch points such as your website, logo, social media profiles, images, business stationary including the way you professionally present yourself and ask whether you are consistently reflecting your core values across all of these touch points.
Having a strongly defined personal brand that highlights your core values will help you to magnetically attract clients you’d love to work with. It will also filter out those clients who are not aligned with your values. So it’s a win-win for everyone.
With this in mind what are your core values?
If you’re not sure and are looking for inspiration then consider the following list of 20 values to help you get started.
I’m not including ‘Professional’ as I assume that most businesses starting position is to be professional so I recommend choosing another value.
Once you have your top three values, how do these match up to your brand and marketing? Do you need to make any adjustments, or maybe you’re feeling like it’s time for a rebrand?
Either way, I’d love to hear what your core values are.
Until next time…