I talk to Facebook ads & Instagram strategist, Laura Moore who helps businesses to generate leads and increase sales using Facebook and Instagram. On this episode we focus on Facebook ads specifically:
How Facebook has changed over recent years
Tips to get the most out of using Facebook with or without advertising
When to pay to boost your FB posts and when not too
How to create an effective Facebook ad strategy
The importance of the Facebook pixel
How Facebook can find more of your ideal clients using lookalike audiences
The minimum and ideal budget you need to invest in Facebook to advertise effectively.
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