As a busy female entrepreneur, you’re likely to be juggling all the various tasks in your business, particularly in the early years when you have little to no team. Add to the mix other important priorities such as managing a family, home, time with your partner and finding time for you. Before you know it you’re stressed and overwhelmed.
Overwhelm in your business can also come from being distracted by other ‘shiny objects’ such as the latest strategies, tools or processes. This has happened to me a lot, and it still does. I’m now aware of my behaviour and recognise that nothing in my business would happen if I spent all day reading other people’s stuff. Now I store e-mails and other information away in different folders, and that’s only if I really think it’s worth looking at.
Are you prioritising the growth of your business?
The key to making massive progress in your business is to focus on generating leads and customers into your business everyday, regardless of whether you have a full practice or not. There can be a danger of this slipping when you are busy working with customers, and this can lead to feast or famine situations.
There are multiple ways of generating leads and customers for your business, however you need to create space in your working day to focus on this. Many successful entrepreneurs schedule time in their diaries to work on, not in their business.
One of the UK’s top entrepreneurs Nigel Botterill regularly talks about how he spends the first hour of the day working on his business. None of his staff are allowed to disturb him in his office during this time. The general running of the day to day business can wait, that’s the importance he places on this daily ritual, which he attributes to his business success.
Customers are the lifeblood of your business – without customers there is no cash coming into your business. It’s really that simple. Don’t be put off thinking you need to attract hundreds or thousands of leads. If you have a marketing strategy to attract larger numbers then great, go for it! Dedicate a portion of time monitoring and tweaking it everyday, make it a priority. If it’s not getting the results you want then change the tactics, not the overall goal.
If you’re looking to build a business, on a ‘one relationship at a time’ basis, then identify a handful of ideal customers and personally reach out to them. How can you help them? What value can you provide? Maybe send them a book in the post or a useful article, or arrange to meet over coffee.
Regardless of your strategy the question you need to remember is this:
Ask yourself this question everyday. Spend time working on it. It will seriously help you to focus and grow your business.
I recommend that you print out the image above and pin it somewhere where you can see it. Feel free to use it as a screensaver to remind you when you switch on your desktop.
The next step is to schedule time in your diary everyday to work on this question, without any distractions. It could be 20 minutes, 30 minutes or an hour, it’s up to you. Remember it’s easier to create a habit if it’s at the same time everyday. I recommend making it one of the first activities of your working day.
Do you have a daily ritual that you use to help your business grow? If so I’d love to hear from you in the comments box below.
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Here’s to your success!