Turn Your Prospects Into Sales
If you’ve been busy building leads and prospects into your business but your level of sales aren’t matching up to your expectations, then consider getting serious on your follow-up.
Although you may feel that your services are good enough to sell themselves, you will still need to move your prospects along the sales and marketing funnel. By consistently following up with your prospects you will move your relationships forward and win more sales.
According to Hubspot 80% of sales require at least 5 follow ups, therefore it pays off to be persistent.
Following up with a prospect doesn’t have to be overwhelming, and you don’t have to be seen as being a pest. You can create a follow up system that offers value to your prospects and enables you to demonstrate your expertise.
For example maybe you have an e-book, blog post or report that you’ve created that will really help them. Why not e-mail it over to your prospect? Once they’ve had time to review it, follow up with an e-mail. Ask whether they thought it was helpful and if they’d like some help getting started over a 30 minute call?
Alternatively you could send regular e-mail newsletters to keep in touch with your prospects, whilst providing useful content that will help them.
Remember that consistent and persistent follow up is key to successfully moving a prospect forward to making a sale. It can move them from a ‘maybe’ to a ‘yes’.
My coaching clients have a menu of over 11 follow-up activities they can implement when we work together on this topic.
If you’d like to know how I think you could improve your follow-up activities, just answer a few short questions here and I’ll tell you if and how you could be more effective.
I look forward to helping you:)
To your success!
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