High End Clients
One of the things I often get asked about is who is a high end client? When working with clients there are often questions around figuring out who they are, how to find them and how to book them. Over the next couple of posts I’m going to be covering each of these questions to help you give you some clarity on identifying, marketing and selling to high end clients.
So how do you define a high end client?
Typically a high end client understands the value you offer and are they are willing to invest more than your average clients to achieve a certain outcome. If you can help them to solve their biggest issue or problems then your ideal clients will invest more with you.
As Jamie Smart states ‘whether they’re paying with money, attention, time or energy: the more highly they (the client) values a result, the more they’re willing to pay’.
It’s important to understand how the client perceives value. You have to step into their world and think about what’s important to them? What matters? What are their hopes, dreams, struggles and challenges? Have you experienced what your ideal clients are going through? How can you help them to bridge that gap more quickly or effectively than they would do on their own?
High end clients are not unicorns or impossible clients to book. They are actually your ‘ideal clients’ and they are clients you can really make a difference with. Their values, purpose and energy feel aligned with yours.
Before I worked with high-end clients I used to think that these clients didn’t exist. Once I became super clear on the ideal clients I could best work with, I began saying ‘no’ to those that didn’t fit that description. As a result my client base began to change for the better. Now there’s more fulfilment, productivity and fun when my clients and I work together. When you have focus and clarity on who you truly want to help, potential clients will be drawn to you if are authentic and honest in your intentions to help them.
High end clients tend to be ‘long term’ clients who you can offer programs or services to over a number of months or even a year. When you work with clients over a longer term period you begin to know their needs much better and this enables you to make a longer lasting impact on a client. On the flip side, I also run intensive VIP days to high end clients who are short on time and want super fast results. If you can provide a valuable result to a high end client in a shorter amount of time (between 1-3 days) then it’s worth considering offering this service too.
Finally high end clients typically understand the importance of investing in themselves. They tend to be ‘growth-orientated’ in nature and are passionate about continuously developing themselves to be the best that they can be. They are here to make a difference and impact on the world and they need YOU to help them.
So, what are you waiting for?
Here’s to your success!
What to read next: 5 Reasons Why Premium Programs Work